Staying competitive in the craft brewery industry is difficult if you have a hard time with change. If 2020 has shown craft brewery owners anything, it’s that having a plan B is essential. The nearly 8,000 craft breweries around the United States have been closed for months due to COVID-19 restrictions. If you are about to open back up, your main goal needs to be attracting as many new visitors as possible.
Re-opening your craft brewery without a detailed plan on how to accomplish this goal can result in financial losses. Consider the tips below when trying to bring in new visitors to your craft brewery.
Focus on Highlighting Your Strengths
As you start to develop a strategy for marketing your brewery re-opening, you will need to figure out what your unique value proposition is. For instance, if you have a beautiful facility that you rent out to the public for gatherings, then highlighting this is essential. Before you re-open, you need to make sure your facility is in top condition. Making upgrades to your space can make it more appealing and can also help you draw in a wider audience.
Investing in things like epoxy flooring is a great idea for any craft brewery. This upgrade not only adds value to your craft brewery, it will also make it more appealing. If you are interested in getting epoxy flooring installed in your brewery, it is time to contact the team at Brew Floors.
Get Crafty With Your Promotions
Getting the people in your local area excited about what your brewery has to offer will require lots of hard work. One of the best ways to capture the attention of consumers is by offering them discounts on the items your brewery has in stock. If a person thinks they are getting a special discount, they will come in just to take advantage of these savings.
Offering consumers discounts they actually want is key when trying to increase the amount of foot traffic your brewery receives. With the holiday season right around the corner, now is a great time to offer a special seasonal brew to local patrons. Adequately advertising your holiday promotion can help you get more people interested in what is going on at your brewery.
Take Advantage of Social Media
Relying solely on word of mouth advertising to drive traffic to your brewery can be problematic. While you can generate some traffic with word of mouth, you can drive even more traffic if you utilize the power of social media. Creating profiles on popular social media platforms and engaging with consumers in your local area is a great way to grow your audience. Being consistent with your posts on social media can help you keep your followers engaged and interested in what you have to offer.
Let Brew Floors Help You Out!
Are you ready to put epoxy flooring in your brewery? Contact Brew Floors to find out how we can help you get this flooring in place.